
June 18 – 20, 2025 Bayfront Hilton St. Petersburg, Florida
Cost
Registration: $375 per person, student or adviser.
Includes workshop registration, materials, all special events and all food.
Hotel: $400 per room. (maximum 4 students per room). Includes two nights. Additional nights are $200.
Payment must be received before June 1 otherwise additional charges will apply. This is because we have to guarantee our number of rooms with the hotel by June 1.
Hotel: Advisers: $200 per room for two nights (we will pair you with another adviser) which includes two nights lodging. Or, for single occupancy: $400 for two nights’ lodging.
Click here to register

Guest Speaker – Lori Oglesbee
Lori Oglesbee advised yearbooks for 35 years teaching students who won Pacemakers, Gold Crowns and Gold Stars. Her students also won state and national individual awards. Oglesbee was the 2009 JEA National Yearbook Adviser and the Max R. Haddick Texas Journalism Teacher of the Year. She has a NSPA Pioneer Award, JEA Medal of Merit and a TAJE Pioneer Award and designated a Texas Legend this past year. She can crochet a blanket in two days and cans every kind of jam and pickles. She and her adorable British husband live in McKinney, Texas.
Cover Artists
Appointments will be made during registration with the cover artist. Time is limited to 45 minutes per school; please have your idea and concepts ready prior to your appointment time. A rough sketch is fine, or a rough printout of what you are considering is helpful. The more you can show the artist about your cover concept, the better.
Schedule
Wednesday, June 18
Registration 8:30 10 a.m. – St. Petersburg Bayfront Hilton, St. Petersburg Ballroom foyer.
Seminar begins promptly at 10:15 a.m. You won’t want to miss the fun opening session video!
10:15 – 10:45 – Opening Session – Dress up theme is school spirit. Prizes will be awarded to one staff each day for their participation spirit day. If you’ve never heard of the Golden Yearbook, you will.
11 – Noon – meet with Focus Groups. This is the category you have registered your students under, depending on skill level. Focus groups are: Leadership/Section Editors, New Staffers, Photographers, New Advisers, Experienced Advisers.
Noon – 12:45 p.m. – Lunch
1-2 p.m. General Session
2 p.m. – Group Photo
2:15 p.m. Cookie Break!

2:30 – 4 p.m. Group Work Session 1 – Meet in the St. Petersburg Ballroom with your staff to begin work on project binder.
4 – 5:30 p.m. Hotel Check in (if you have not already done so)
5:45 – 6:45 p.m. Dinner
7 – 8 p.m. General Session
8:15 – 9:15 – The world-famous book grab. You have to experience it to believe it. Hundreds of books, all up for grabs for you and your staff to take home to add to your collection.

Eager Florida Yearbook Seminar students wait for the countdown so the can rush in to get their hands on the best yearbooks to take home as samples!

9:30 p.m. – Adviser Reception
11 p.m. – Curfew. Even Yerds have their limits!
Thursday, June 19
6:30 – 8 a.m. – Breakfast
8:15 – 9:15 a.m. – General Session, Lori Oglesbee, Keynote Speaker
9:30 a.m. 10:15 a.m. – Breakout Session 1
10:30 – 11:15 a.m. – Breakout Session 2
11:30 – 12:30 – Adviser & Chaperone Lunch
11:30 – 12:30 – Student Lunch
12:45 -1:20 p.m. – General Session, Lori Oglesbee, Keynote Speaker
1:30 – 2:15 p.m. – Breakout Session 3
2:30 p.m. – Cookie Break!
2:45 – 5 p.m. Group Work Session 2 – Meet in St. Petersburg Ballroom with your staff to work to continue on project binder.
5 – 5:45 p.m. – Dinner on your own
6 – 6:30 p.m. – General Session, Lori Oglesbee, Keynote Speaker
6:30 – 8 p.m. – Final work session, projects due at 8 p.m. sharp, St. Petersburg Ballroom. Allow time for printing!
8 – 10 p.m. – Super Scavenger Hunt! Pick up your list in the St. Petersburg Ballroom. Win great prizes!
Friday, June 20
6:30 – 8 a.m. – Breakfast
8:45 – 9:15 a.m. – General Session (students only), Lori Oglesbee, Keynote Speaker
9:30 – 10:15 a.m. – Closing show and awards — Give a super cheer when you see your school or students!

Be ready for 2026
We left with our cover and endsheets completely finished!


Learn from experts
We learned the latest design trends


Focus on skills
My photo skills were really improved

Supply List for Students/School
- A copy of your 2025 yearbook
- Warm clothes — the hotel is notoriously cold!
- A credit card for incidentals
- Camera or phone with camera for scavenger hunt
- Theme ideas and cover concepts — the more visuals you have for the artist, the better
- The hotel is surrounded by several shops and stores, you might want to include some spending money for shopping.
- Art Supplies (Glue sticks, scissors, markers)
- Old magazines
- Laptop computers (and although we provide printers, they do get backed up, so you might consider bringing a printer for last-minute items)
- Comfortable shoes and clothes for hanging out with your staff and spreading out on the floor to see your friends in a whole new light 🙂
- Bookbag
- Snacks for late night work sessions